We’re searching for two exceptional Planning Directors to join Traffik on a 12-month contract. Based in Melbourne, these roles sit uniquely within the nexus of traditional brand strategy and shopper strategy—a space where long-term brand building meets the immediate motivations of the shopper journey. If you thrive on merging strategic thinking with actionable insights, this role is crafted for you.

What You’ll Do:

• Blend Brand & Shopper Insights: Shape insight-led strategies that address both brand equity and shopper engagement, aligning brand storytelling with the practicalities of purchase behaviour.
• Drive Strategic Vision: Work as a strategic lead, partnering with the Managing Partner, Account Directors, and our clients to architect multi-channel solutions that resonate across the brand activation spectrum. Your work will be pivotal in defining the strategic foundation for creative that’s as motivating as it is meaningful.
• Integrate Data & Cultural Insights: Use a blend of data-driven analysis and cultural intelligence to create strategies that inspire creative teams and deliver measurable results for our clients. Here, you’ll influence not just the “what” but the “why” of brand activation.
• Champion Innovation & Inclusivity: Foster a culture of innovation within the team, sharing best practices and inspiring others to think dynamically about brand and shopper intersections.

About You:

• Hybrid Thinker: You have an innate ability to bridge brand vision with the immediacy of shopper needs, crafting strategies that spark both emotional connection and action.
• Strategic Relationship Builder: Skilled in building trust with clients, you’re a proactive thinker who can uncover and act on business opportunities that align with our agency’s vision.
• Insightful Communicator: Whether presenting to clients or collaborating with teams, you’re adept at translating complex insights into compelling narratives, making strategy both accessible and actionable.
• Growth-Oriented & Adaptable: With a relentless pursuit of growth, you bring curiosity and agility to everything you do, always seeking ways to optimize strategy and amplify results.

Why Traffik?
We are a creatively led activation agency, who through a cross-discipline BTL team move people to act. We make people act, enter, click, trial, taste, experience, consider, feel, and buy. We’re an activation agency purpose-built for intelligence, creativity, and execution. We specialise in understanding the relationship between brand building and brand activation. Yet we don’t define ourselves by the channels we deliver. Instead, we employ channel specialists who empower you to know exactly how to maximise your budget to achieve the most effective ROI. As such, our work transcends all activation channels with a strong focus on the ‘why’, ensuring we partner with your brand and media agencies to deliver outstanding creative work, that works. We are part of the Clemenger Group, Australia’s largest and most successful Marketing Communications Group. Our vision is to be ‘Leading brands first thought for everything activation’. We want to own and lead activations in Australia.

We’re Civica and we make software that helps deliver critical services for citizens all around the world. From local to state government, to education, to health and care, over 5,000 public bodies across the globe use our software to help provide critical services to over 100 million citizens. 

Our aspiration is to be a GovTech champion everywhere we work around the globe, supporting the needs of citizens and those that serve them every day. Building on 21 years of continuous growth and success, we're at a pivotal point on our journey to realise that aspiration. 

As a company, we’re passionate about what we do and the citizens we help to serve. If you too would like to help champion the use of technology in public services, to improve outcomes for citizens and public sector organisations, then Civica is the right place for you. We will help you unlock the best version of yourself, achieve growth in your career whilst making a real difference to people and communities.  

Why you will love this opportunity as Pricing Director at Civica

We are on the lookout for a dynamic and results-oriented Pricing Director to take our pricing and packaging strategy to the next level and drive business growth here at Civica.

In this pivotal role, you will partner with senior leaders across our verticals, including Executive leaders, Sales leaders, and their teams, to develop innovative pricing and packaging solutions. You’ll play an essential role in ensuring the successful execution of these strategies while working closely with cross-functional teams such as Product Marketing, Sales Enablement, M&A, Finance, Marketing, and Business Improvement to deliver impactful results.

As Pricing Director, you’ll oversee the full spectrum of pricing and packaging responsibilities. This includes setting optimal pricing structures, leading price optimisation efforts with a strong focus on competitive positioning and designing packaging and propositions for cross-selling within and across our verticals. You’ll be particularly focused on navigating complex scenarios where pricing models, metrics, and contracting approaches differ between products within the same markets.

You’ll also drive M&A integration, capturing pricing synergies, and play a crucial role in implementing deal desk capabilities for larger opportunities. This may include supporting customer negotiations alongside sales teams to ensure success. In addition, you’ll lead the transition from Excel-based pricing tools to a SaaS-based CPQ system, improving efficiency and scalability for the business.

Another key responsibility will be designing and delivering pricing training and enablement programs to ensure the teams have the necessary skills to execute on your strategies. You will also oversee governance, target setting, and performance monitoring to ensure alignment with business objectives. As part of your leadership role, you’ll be responsible for developing and leading a high-performing team, driving continuous improvement in pricing and packaging execution across Civica.

This position calls for a strategic thinker with strong commercial insight, analytical expertise, and a proven ability to manage stakeholders effectively. You’ll thrive in a fast-paced environment, where your leadership and expertise will shape the future of pricing strategy at Civica.

What you will need to be successful in this role

• Experience in Pricing strategy and execution together with proposition & packaging strategy expertise, ideally in a software context 
• Exceptional strategic thinking skills and problem-solving ability 
• Experience of partnering with and influencing Executive Leadership to drive business acceleration 
• Strong analytical ability, interest in drawing insights from data. Enjoys analysis and a data-led approach to pricing 
• Strategy or Management consulting experience from a top tier strategy consulting firm is a plus (in particular to drive the change management agenda)
• Experience of working with Private Equity backed businesses is desirable
• Connector of dots and a collaborator who can work across all teams and functions 
• Strong written and oral communication skills 
• Self-starter with a hands-on, can-do attitude 
• Driven, enthusiastic professional who can work in a fast-paced environment 
• Experience leading a team

We really do want you to bring your whole self to work. There is no such thing as the perfect candidate, so if you think you have what it takes, but don't necessarily meet every single point on the list, please still get in touch. We'd love to have a chat and see if you could be a great fit.  

Why you'll love working with us.

We know that when our people are happy, they will work better and have greater work satisfaction. Here's what you can expect:

We're all different - and we love this about us.

We provide an inclusive, safe, and welcoming environment to all Civicans - there are heaps of opportunities to enable you to grow and be your best.   

Giving culture - we encourage you to "give back" with benefits such as our Days of Difference leave where you can volunteer for a charity of your choice.

Flexible Work - we have the technology and tools to support you to work from home and come into our offices now and then to catch up and socialise with colleagues.

Apply for this job - Become part of something special Do you see yourself in this role? If so, then we would love to hear from you.

We are an equal opportunity employer. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. In fact, we strongly believe that diversity of experience contributes to a broader collective perspective that will consistently lead to a better company and better outcomes. We are working hard to increase the diversity of our team wherever we can, and we actively encourage everyone to consider becoming a part of it. We are especially keen to receive applications from Aboriginal and Torres Strait Islander peoples of Australia.