We’re searching for two exceptional Planning Directors to join Traffik on a 12-month contract. Based in Melbourne, these roles sit uniquely within the nexus of traditional brand strategy and shopper strategy—a space where long-term brand building meets the immediate motivations of the shopper journey. If you thrive on merging strategic thinking with actionable insights, this role is crafted for you.

What You’ll Do:

• Blend Brand & Shopper Insights: Shape insight-led strategies that address both brand equity and shopper engagement, aligning brand storytelling with the practicalities of purchase behaviour.
• Drive Strategic Vision: Work as a strategic lead, partnering with the Managing Partner, Account Directors, and our clients to architect multi-channel solutions that resonate across the brand activation spectrum. Your work will be pivotal in defining the strategic foundation for creative that’s as motivating as it is meaningful.
• Integrate Data & Cultural Insights: Use a blend of data-driven analysis and cultural intelligence to create strategies that inspire creative teams and deliver measurable results for our clients. Here, you’ll influence not just the “what” but the “why” of brand activation.
• Champion Innovation & Inclusivity: Foster a culture of innovation within the team, sharing best practices and inspiring others to think dynamically about brand and shopper intersections.

About You:

• Hybrid Thinker: You have an innate ability to bridge brand vision with the immediacy of shopper needs, crafting strategies that spark both emotional connection and action.
• Strategic Relationship Builder: Skilled in building trust with clients, you’re a proactive thinker who can uncover and act on business opportunities that align with our agency’s vision.
• Insightful Communicator: Whether presenting to clients or collaborating with teams, you’re adept at translating complex insights into compelling narratives, making strategy both accessible and actionable.
• Growth-Oriented & Adaptable: With a relentless pursuit of growth, you bring curiosity and agility to everything you do, always seeking ways to optimize strategy and amplify results.

Why Traffik?
We are a creatively led activation agency, who through a cross-discipline BTL team move people to act. We make people act, enter, click, trial, taste, experience, consider, feel, and buy. We’re an activation agency purpose-built for intelligence, creativity, and execution. We specialise in understanding the relationship between brand building and brand activation. Yet we don’t define ourselves by the channels we deliver. Instead, we employ channel specialists who empower you to know exactly how to maximise your budget to achieve the most effective ROI. As such, our work transcends all activation channels with a strong focus on the ‘why’, ensuring we partner with your brand and media agencies to deliver outstanding creative work, that works. We are part of the Clemenger Group, Australia’s largest and most successful Marketing Communications Group. Our vision is to be ‘Leading brands first thought for everything activation’. We want to own and lead activations in Australia.

We’re searching for two exceptional Planning Directors to join Traffik on a 12-month contract. Based in Sydney, these roles sit uniquely within the nexus of traditional brand strategy and shopper strategy—a space where long-term brand building meets the immediate motivations of the shopper journey. If you thrive on merging strategic thinking with actionable insights, this role is crafted for you.

What You’ll Do:

• Blend Brand & Shopper Insights: Shape insight-led strategies that address both brand equity and shopper engagement, aligning brand storytelling with the practicalities of purchase behaviour.
• Drive Strategic Vision: Work as a strategic lead, partnering with the Managing Partner, Account Directors, and our clients to architect multi-channel solutions that resonate across the brand activation spectrum. Your work will be pivotal in defining the strategic foundation for creative that’s as motivating as it is meaningful.
• Integrate Data & Cultural Insights: Use a blend of data-driven analysis and cultural intelligence to create strategies that inspire creative teams and deliver measurable results for our clients. Here, you’ll influence not just the “what” but the “why” of brand activation.
• Champion Innovation & Inclusivity: Foster a culture of innovation within the team, sharing best practices and inspiring others to think dynamically about brand and shopper intersections.

About You:

• Hybrid Thinker: You have an innate ability to bridge brand vision with the immediacy of shopper needs, crafting strategies that spark both emotional connection and action.
• Strategic Relationship Builder: Skilled in building trust with clients, you’re a proactive thinker who can uncover and act on business opportunities that align with our agency’s vision.
• Insightful Communicator: Whether presenting to clients or collaborating with teams, you’re adept at translating complex insights into compelling narratives, making strategy both accessible and actionable.
• Growth-Oriented & Adaptable: With a relentless pursuit of growth, you bring curiosity and agility to everything you do, always seeking ways to optimize strategy and amplify results.

Why Traffik?
We are a creatively led activation agency, who through a cross-discipline BTL team move people to act. We make people act, enter, click, trial, taste, experience, consider, feel, and buy. We’re an activation agency purpose-built for intelligence, creativity, and execution. We specialise in understanding the relationship between brand building and brand activation. Yet we don’t define ourselves by the channels we deliver. Instead, we employ channel specialists who empower you to know exactly how to maximise your budget to achieve the most effective ROI. As such, our work transcends all activation channels with a strong focus on the ‘why’, ensuring we partner with your brand and media agencies to deliver outstanding creative work, that works. We are part of the Clemenger Group, Australia’s largest and most successful Marketing Communications Group. Our vision is to be ‘Leading brands first thought for everything activation’. We want to own and lead activations in Australia.

A bit about the role:

The role is based in our Sydney office, but you will also work closely with the Regional APAC and Global Wise Platform teams based in our offices around the world. You will work closely with other functions, including product management, compliance & legal, implementation and engineering. As the Senior Business Development Manager, you will be responsible for independently sourcing and winning high impact deals with a focus on large banks and enterprises.

Your mission: 

• Work with the Wise Platform team to build, close and grow a strong pipeline of financial institutions and enterprises across our target verticals in ANZ, driving revenue and volume growth for Wise.

• Be the business counterpart for product teams to unlock new verticals and flows in ANZ through understanding painpoints, sizing opportunity and understanding regulatory / compliance nuances.  

• Work on projects and initiatives to improve our sales processes and approaches both within the APAC region and globally, such as helping iterate our pitches and messaging, our pricing strategies, go to market efforts - or anything else that helps drive growth.

Established in 1988, Rest is one of Australia’s largest profit-to-member superannuation funds.

We support nearly two million members, with around $86 billion of funds under management and are recognised as a responsible investment leader*. We believe when members understand and engage with their super, they’re more likely to get a better retirement outcome.

Everything we do at Rest is underpinned by our values and behaviours, we want to Be Daring, Keep it Simple, Take Action and Have Grit. To put it simply we want our people to thrive and love the work they do.

Rest’s Investments Services & Transformation (IS&T) team are accountable for delivery of Strategic and BAU projects. This includes the design, delivery and embedment of end-to-end change across Investment Front Office and Middle Office ecosystem.  Our priority is ensuring change is aligned with our strategy and core business capabilities and delivering value to our members.

The Business Process Analyst will work closely with the Senior Business Process & Change Manager, Project Delivery Teams and impacted stakeholders across Investments to help define target operating models and embed changes in the business. This will involve systematically working through our current end-to-end business processes, identifying and articulating the changes required in how our processes work and aligning them to our future state target operating model.

The Business Process Analyst’s responsibilities include:

• Business process analysis activities targeted at documenting our current and future state processes
• Engage, inform and negotiate with both internal and external stakeholders to elicit and validate requirements and prioritise them
• Experience in ensuring the adoption of new operating models, business processes, and systems
• Including but not limited to process maps; impact analysis documents, procedures, and user guides as required
• Work closely with Project Team members and Investment stakeholders to ensure the change and benefit is understood across stakeholder groups
• Translate process maps into high level documentation that can be shared with senior leadership to demonstrate change, benefits and alignment to strategy
• Work with Front & Middle Office teams to ensure all stakeholders are trained as required, assisting change manager(s) to understand the impact of the change to the business and provide input into the communications plan
• Use a critical eye to identify potential risks and issues in process design and mitigants to manage or resolve them